The brands we have chosen are internationally recognized not only for the quality of the products but also for the ethical principles that rule their operation. These companies are against animal testing, not because they are obliged by law, but because they have a high sense of corporate responsibility and ethics which is also reflected to the quality of their products.
The brands promoted in livingcrueltyfree.gr are leaping bunny certified and are included in the corresponding catalogue of Cruelty Free International. You can also find them in: https://www.crueltyfreeinternational.org/LeapingBunny
The Alba Botanica® brand was born in 1979 with the mission to create body-loving products that nourish the skin, hair, and of course, the soul. Their product family constantly evolves alongside health, beauty, and ingredient knowledge and trends, with many exciting new products introduced each year. They are dedicated to making high quality, 100% vegetarian products that overflow with botanical ingredients. They aim to help fellow women look beautiful on the outside while feeling beautiful on the inside.
Alba Botanica also cares about Earth healthy. They appreciate the importance of being good stewards of natural resources, so they reduce their environmental footprint whenever they can. Also they never test their products, or any of the ingredients used in them, on animals. Theιr mission is to create vibrant products that treat the Earth and all its inhabitants as well as they do our bodies.
Since 1994, Avalon Organics has worked intensively towards the creation of exceptional products that fulfill the need of consumers for health, wellness and natural beauty. The products are designed to deliver bouquet of essential oil fragrances, smooth and rich foam, relaxation and miniaturization.
Avalon Organics uses only pure, natural and organic ingredients. None of the products contain Parabens, synthetic fragrances, phthalates, propylenoglycol, aluminum, mineral oils, vaseline, Sodium Lauryl and Laureth Sulfate or chemical compounds like DEA, MEA, TEA, PEG.
Avalon Organics uses certified organic herbs, substances and oils, contributing to the organic agriculture of land. This has multiple benefits for environment, soil, farmers and consumers. Apart from being Leaping Bunny certified the ingredients are 100% suitable for vegans. In addition the products are certified by NSF/ANSI 305 that is a standard for products containing organic ingredients.
BEAUTY WITHOUT CRUELTY
BWC’s mission is to be at the forefront of ingredient consciousness consistent with the values articulated by its founder Muriel, The Lady Dowding (wife of the Commander-in-Chief of Fighter Command Air Chief Marshall Lord Dowding B.C.B., K.C.B., G.C.V.O.) in 1959.
To ensure their products offer a natural alternative to preservative and chemical-based beauty products.
To incorporate environmental conscience in all aspects of their supply chain.
Their swan logo encapsulates their mission being associated with the deities of healing waters and the sun. Known for its grace and beauty the swan is symbolic of their mission to deliver beauty by the intertwining of natural elements in our product offering.
The story begins in 1982. When Jim Payne first set up Dolma, his idea was simple. He showed that it is possible to commercially produce quality fragrance without harming animals in any way.
Using all-natural products, Jim, a qualified chemist and practising vegan, set about creating his first vegan fragrance from essential oils with perfumery compounds and ethyl alcohol.
Over 30 years later, Dolma’s devotion to cruelty-free fragrance is shown by their commitment to using animal-free ingredients to produce their much-loved perfumes.
It is an independent British company. There is no parent company and has no association with any organisation that conducts animal testing or uses animal derived ingredients.
Many people are unaware animals are suffering for them to smell good.
Well-known within the vegan and vegetarian community, Dolma is a favourite of caring customers who want to smell nice while knowing animals don’t suffer in the process.
Emanuel Bronner was born in 1908 and was the third generation certified as a master soapmaker. In 1929, he brought his formulas for high-quality liquid and bar soaps to America, starting Dr. Bronner’s in its current form in 1948.
His soaps, renowned for their quality, versatility and eco-friendliness, enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Emanuel Bronner’s urgent message to realize our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronner’s the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and became the number-one-selling brand of natural soaps in North America.
The 4th and 5th generations of the Bronner family who run the company today continue to make their unsurpassed soaps with care and integrity. Today, Dr. Bronner’s continues its mission and commitment to building an engine for promoting and advancing positive social change. From pioneering USDA certified organic personal care products, to creating Fair Trade projects across the world that ensure fair and just treatment of farmers and workers, to creating a socially responsible workplace in the U.S., they strive to honor their heritage with progressive business practices, while devoting profits to worthwhile causes and charities worldwide.
EARTHLY BODY (HEMP SEED/MKS ECO)
Earthly body, the manufacturer of Hemp Seed and Mks Eco is a respected family owned company that started in 1996 with the production of high quality natural products. As the demand grew larger for their products, the brand expanded to hair care as well. In July 2013, they moved to a 50,000 square foot, solar powered facility in Chatsworth, CA.
All products feature Argan & Hemp Oil Therapy to significantly improve the look and feel of hair and skin. Hemp Seed and Mks Eco’s Argan Oil comes exclusively from women-led Argan cooperatives in Morocco. These co-ops not only produce sustainable Argan Oil, but it also helps empower the country’s female work force.
The commitment to our planet’s sustainability has long been crucial to the brand. They are cruelty-free, offer products that do not include dyes, petroleum, parabens, or sulfates, and have transformed their headquarters into a fully solar-powered facility.
FAITH IN NATURE
Within the hustle and bustle of New York City, Rivka Rose had an innate passion for nature from a young age. On many a visit to the grocery store she would buy Avocado Seeds, plant them, and watch them grow. As time passed, Rivka moved from growing seeds to producing herbal ointments, mixing products in her kitchen sink and hand picking the raw ingredients!
After a move to Scotland, dealing with the change of weather, Rivka developed a moisturiser..ideal against the harsher Scottish winds. And thus Faith in Nature began. Her vision was to create an affordable beauty and skincare range for everyone to use from natural, vegetable sources, which were animal-cruelty free and environmentally friendly. This was a unique vision in the UK where even the most ‘natural’ ranges used mineral oil as a base ingredient and synthetic perfumes.
40 years later, and with 40 years heritage, what Faith in Nature stood for then is still true now; Ethics, Quality, High standards, Value for money.
Fushi, meaning ‘eternal life’, began with the combined cultural heritage of Rannesh and Ria and from Ayurvedic family recipes handed down by their grandparents who blended oils and infused herbs to create pure, natural remedies.
In their London Workshop, they still take inspiration from both the old and new and are passionate about delivering pure, honest and carefully created products.
They are honest and transparent about the way they do things. As they grow they continue to build even stronger relationships with their global growers, they source responsibly and care for the environment.
They have a conscience and they listen to it.
They are a hardworking, compassionate team, doing all that they can in helping their customers experience and enjoy their products.
They have one shared passion. They all care deeply about the planet.
JĀSÖN ΝΑΤURAL CARE
JĀSÖN® has been established since 1959. Since then its mission remains to offer natural alternatives to conventional industry products that contain “unknown” ingredients and are often responsible for skin irritations.
JĀSÖN means “healer” in Greek. The choice of name is reflects the healing properties of JĀSÖN products, that are produced under the company’s commitment.
The founders of JĀSÖN, having their family in mind, created natural and effective products in order to fulfill the needs of consumers internationally.
JĀSÖN has grown in to a leading Global brand. Its mission remains the same for 55 years although its responsibility is now greater.
JOHN MASTERS ORGANICS
At John Masters Organics, we believe in natural beauty. Because when you look and feel your best, your beauty speaks for itself.
By harnessing the power of organic and natural ingredients, John Masters Organics creates high-performing hair, skin and body products that are clean, cruelty-free and sustainable. We hold our products to the same high standards in which we live our daily lives by considering ingredient quality, community and wellness while creating our effective and indulgent plant- based formulas.
LABBOK is an innovative manufacturer and distributor of premium certified organic cosmetics.
Their team constists of experienced pharmacists and chemists who possess significant skincare expertise. They are committed to create innovative products and have joined forces to cater for the needs of modern, ordinary people who are, above all, demanding consumers. Their products are designed in our owned certified laboratory and produced in their premises (National Organization for Medicines). The noble ambition for unique products goes hand by hand with principles such as ecological awareness, deep faith in nature’s power, creativity and innovation, that ensure high quality, reliability and the effectiveness of LABBOKs products. LABBOK is here to change our skincare mindset and brings out the effectiveness of organic skincare in the most stylish way.
Lily Lolo is a British natural mineral makeup brand, founded in 2005 by Vikki Khan, and named after her two sisters Lisa (Lily) and Lorraine (Lolo).
Their very first product was a natural mineral foundation, which has gone on to reach cult status in the natural beauty scene. Since then, they’ve launched a complete range of products and accessories for ethically-conscious, natural beauty lovers across the globe.
They only use natural, nourishing ingredients in their products, so you get flawless results without resorting to synthetic nasties. The brand is inspired by beauty’s many faces, and they create their products with every type of woman in mind, whatever your age, style or skin type.
They are a cruelty-free brand, dedicated to remaining free from chemicals, parabens, perfumes or dyes. They are also proud to say that 90% of their products are vegan-friendly.
London Copyright® is a creative and innovative brand. They strongly believe in embracing your individuality and being true to your unique self. Their products are inspired by you, created for you, imaginatively designed, immensely versatile and always with uncompromising quality. Makeup created with Passion. Possibility. Positivity.
London Copyright® is proud to be a Cruelty Free company. They do not test on animals or use raw materials from any supplier that have conducted, commissioned or been party to animal testing and have no plans to do so in the future.
Whilst they recognise the importance of customer safety, they believe this can be sufficiently achieved without animal testing. All of their cosmetic products are approved as not tested on animals under the Cruelty Free International Leaping Bunny programme, the international gold standard for products that are free from animal testing.
They adhere to a fixed cut-off date policy and proactively monitor their suppliers to ensure that their products continue to adhere to the Leaping Bunny criteria. Their supplier monitoring system is also open to independent audit. For more information about the Leaping Bunny and Cruelty Free International, please visit Cruelty Free International.
Luffa is a Greek company that cultivates, produces and distributes its products throughout Greece.
The dream, the passion and the love of two young people for their hometown, led Anastasia and Christos to cultivate their first estate with Luffa in the fertile lands of Amisiana Kavala. A few months later, the hard work, the passion and the knowledge of the cultivation brought the strongest result, a perfect production that immediately gained space and audience in the Greek market and beyond.
Wellness centers, large hotel units and many other companies trusted Luffa because it managed to win the impressions with its excellent quality, competitive prices and prompt service. The people of Luffa surround with love and care every stage of production, from the small seed to the final product, always offering its customers the best result. With a vision to increase production without compromising quality, the founders of Luffa continue to work hard to bring to market products that stand out.
Italian style. Rich, lush, eye-candy colors. The perfect makeup fit for every skin tone. Milani Cosmetics offers incredible quality for an incredible price. Launched in 2002, the brand has continued to grow at a steadfast pace, becoming the leader in multicultural color cosmetics and laying the foundation for significant and sustainable growth in years to come.
Milani is the destination brand for women who love color, love to experiment with new looks and shop for makeup in better drug stores and mass merchant retailers. These women seek innovative products, in richly pigmented colors, that are formulated to work together on a range of ethnicities to complement all skin tones and ages. Milani is the multi-cultural brand that delivers specialty store quality, at value pricing, in hundreds of shades, using technologically superior formulas, in lips, nails, cheeks, bronzers, face, brows, liners and more. Inspired by Milan, Milani is distributed internationally in over thirty countries. Ralph Bijou, CEO and Laurie Minc, President have a twenty seven year track record in building strong brands, including Milani, both domestically and internationally. They are passionate about the cosmetic industry and are deeply committed to innovation, quality products and sustainable, long term growth.
Montagne Jeunesse was founded 1985 and is based in Wales. Montagne Jeunesse is the manufacturer of 7th Heaven cosmetic beauty masks. It manufactures cosmetic products with natural ingredients. It has a great range for face, hair and body addressing every skin issue for all ages.
Montagne Jeunesse has a history over 30 years against animal testing. Has organized campaigns for animal protection (Save the Seal, 1989) and in 1994 manufactured the “Eco Factory” with wind turbine “Windy” that helps reduce their carbon footprint. In 2001 they moved into the Green Barn, their new “super energy efficient” headquarters. Most of the ingredients used by the company have a place in our kitchen: Aloe, berries, dead sea minerals, tea tree, sea kelp & sea weed, cocoa butter, coconut, charcoal, ginger, pomegranate, evening primrose, shea butter, green tea.
Family-owned since 1975, ORLY has continued to create cutting-edge color, treatments, textures, and designs. Headquartered in Los Angeles, California, ORLY is all about innovation – from the conception of timeless nail looks such as the Original French Manicure to what’s new and next in nails. At ORLY, they never stop looking for the next big idea. By keeping on the heels of the latest trends, their talented team of color experts deliver the bright ideas, hot colors, and bold textures that fans love.
NEAL’S YARD REMEDIES
Neal’s Yard Remedies opened doors on 4th December, 1981 in Neal’s Yard, a once forgotten corner of Covent Garden, in the heart of central London, England. Their passionate belief that beauty should be natural, not synthetic, has been at the heart of their business since they started, over 30 years ago. They believe in nature, honesty and transparency, and the consumers’ right to know what goes into the products they buy.
Their vision was to bring the expertise of the apothecary and their holistic approach to health and beauty to people and communities.
Today awareness and interest in natural remedies, skin and body care are on the increase. But when they opened their first shop in Covent Garden, they were one of the few pushing against the synthetic chemical approach to skin and health care that had been adopted by much of the industry.
SALT OF THE EARTH
Established in 1993 and adopted in 2005 by mother and son team Thomas and Sally (where they started their work from Sally’s home), the Salt of the Earth brand of natural deodorants perfectly reflects their vision and passion for environmentally friendly, natural skincare products that are as effective as they are ethical.
Having started with a single deodorant, the Crystal Classic, the range has since evolved into a variety of award-winning deodorant sprays, roll-ons and travel sprays. Salt of the Earth is now a leading brand in the natural deodorant industry, stocked by a variety of retailers across the UK and in Europe including Waitrose, Ocado, Boots, and Holland & Barrett.
They constantly strive to offer their customers top-quality products which don’t just offer long-lasting protection from body odour, but also have minimal impact on the environment. The deodorants themselves are 100% natural and the HDPE packaging is recyclable, but they’re continuing to further reduce plastic use through our 500ml spray refills, and by introducing a brand-new plastic-free Crystal Stick, supplied in a handsome cardboard box.
THE CHEEKY PANDA
The Cheeky Panda is a company that makes Ultra Sustainable 100% Bamboo Tissue & Wipes. It is a young & dynamic company inspiring positive change for our future through innovative products. The mission of the company is to bring Sustainability to the mass-market in their own fun, cheeky way. Inspire people to ditch the mundane in favour of a product for our future. A better person. A better planet. They aim in inspiring a fun, environmentally conscious and healthy lifestyle.
The Cheeky Panda is Leaping Bunny certified by Cruelty Free International and the first tissue company in the UK to be Vegan Registered by the Vegan Society. It is also carbon balanced with the World Land Trust. Its products are kind to skin as they are dermatologically tested by SGS. The products are 100% made of Bamboo that is the fastest growing plant in the world. It grows 30x faster than trees.
Every day we go into battle with environmental factors such as excessive central heating or air conditioning, exhaust fumes, dust, dirt and stress which negatively affect the health of our skin. Our lifestyles are often mirrored in our complexion. The Urban Veda range has been formulated using natural ingredients and the principles of Ayurveda in a relevant way for 21st century skin care complaints to ‘pollution proof’ skin leaving it less vulnerable to the environment.
We believe the ancient wisdom of Ayurveda fits seamlessly into a modern 21st century lifestyle. But unlike so many things in the modern world, Ayurveda doesn’t believe just in the quick fix. Naturally formulated using Ayurvedic herbs, flowers and fruits, combined with multi-vitamins and clinically proven actives, urbanveda helps to maintain skin’s natural balance by infusing it with Omega-rich bio-oils, free radical-fighting antioxidants and vitality-boosting essential fatty acids.
The Urban Veda ranges are designed to be suited to different skin care types which in the principles of Ayurvedic medicine are associated with ‘doshas’. This is the Ayurvedic term to describe the physical and emotional tendencies in our mind and body.